WHAT WE DO WHAT WE'VE DONE WHO WE ARE WHAT'S NEW

CONNECTING

COMMERCE

& CULTURE

Partnering the biggest brands with the best properties

WHAT WE DO

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Sponsorship
Development

We build partnerships. For rights holders, these partnerships result in increased revenue, experiential activation and enhanced exposure. For brands, these partnerships provide an opportunity to integrate within culture, expand reach and increase sentiment. From identifying opportunities to closing deals, our team leverages deep market insights and relationships to deliver for both the property and brand.

Asset Creation, Packaging & Pricing

Market Solicitation

Sales Material Design

Proposal Builds

Category Research & Prospecting

Contract Negotiation

Sponsorship FulFillment

We are your end-to-end partner for sponsorship fulfillment, account management, and execution. We optimize partnerships to ensure the greatest potential value is uncovered and delivered upon.

Activation Planning

Staffing

Cross-Channel Coordination

Marketing Deployment

XM Production

Hospitality Coordination

EVEnt Consultation

We are event experts. Our expertise spans every facet of the live ecosystem, beyond sponsorship. From programming, ticketing, marketing, and operations, we partner with properties to strengthen their business and unlock new growth opportunities.

Sponsorship Strategy & Audit

Programming & Talent Advisory

Ticketing & Premium Sales

Operational Efficiencies

Event Revenue Optimization

Communications Planning

Digital Drivers

We integrate digital into every stage of sponsorship, helping properties and brands create content, extend reach, and monetize across online platforms. From digital sales and branded content to campaign delivery and performance tracking, we ensure that digital is a core driver of sponsorship value, not an afterthought.

Branded Content Development

Content Creation & Production

Social Media Planning

Broadcast Partnerships

Digital Sales

Media Amplification

WHAT WE DO

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MEASUREMENT

What’s measured gets managed. We turn data into decisions. We develop and value assets, track ROI, and provide the insights and tools partners need to prove impact and optimize performance.

Asset Valuation

ROI & Impact Measurement

Custom Reporting Dashboards

Comparative Benchmarking

KPI Tracking

Data Capture

WHAT WE'VE DONE

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Boots and Hearts is Canada’s largest camping music festival in Canada and 8-time Festival of the Year winner at the Canadian Country Music Awards.

PARTNERSHIP DEVELOPMENT
SPONSORSHIP FULFILLMENT
MEASUREMENT

The largest combined agricultural, equestrian, food and lifestyle event in the world going into its 103ʳᵈ year.

PARTNERSHIP DEVELOPMENT
SPONSORSHIP FULFILLMENT
ANALYTICS

The largest runner network in the world with over 23 million active users through marquis marathons and over 5000 races globally.

SPONSORSHIP GENERATION
SPONSORSHIP FULFILLMENT
ANALYTICS

Coast to coast national property with 500+ shows annualy and 1,300,000+ live spectators performing at Canada’s largest marquis events and sports teams.

PARTNERSHIP DEVELOPMENT
NAMING RIGHTS
ANALYTICS

WHO WE ARE

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We believe in the power of human connection and the IMPACT of partnershipS. The whole is greater than the sum of its parts.

Smiling man with a short beard in a black shirt, set against a light blue gradient background.

KYLE LYNCH

Man with glasses and bald head, smiling, in front of a blue gradient background, wearing black.

CHRIS SURA

Man with glasses, graying hair, and beard, smiling, wearing a blazer over a sweater, set against a blue background.

DREW CARROLL

Man with a beard smiling, in a white shirt, inside a purple circle, on a blue background.

WILLIAM MAHOOD

Man wearing glasses, white shirt, and a blue blazer, set against a blue background.

JEFF BECK

Woman with brown hair smiling, wearing a black blazer and necklace, against a blue background.

MARIA MIRAVETE

WHO WE ARE

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LIFE IS BETTER, TOGETHER.

WHO WE ARE

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Two men sit side-by-side, arms crossed. One wears glasses and a black sweater; the other a black shirt and bracelets.

Marketing vets unveil Everise, a Toronto-based sponsorship agency

After two years of developing a new agency, marketing veterans Kyle Lynch and Chris Sura unveiled their venture to the public this week, with plans of growing it even further.

December 7, 2023

A woman on a brown horse in a rodeo. The horse runs past a photographer at a rodeo.

Ontario Ford Dealers Named Foundational Partner and Official Automotive ...

TORONTO, Sept. 24, 2025 /CNW/ - The Royal Agricultural Winter Fair ("The Royal") today announced a landmark multi-year partnership with Ontario Ford Dealers...

September 24, 2025

WHAT'S NEW

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LIFE IS BETTER, TOGETHER.

Partnering the biggest brands with the best properties

WHAT WE DO